Technology, Media and Telecom Market Segmentation

Effective segmentation and value proposition analysis will reveal both significant opportunity and potentially wasted efforts. Understanding the problematic tasks that customers are trying to improve is the first step in the process.

When a customer selects a product they use metrics -- measures of benefit value -- to define what's important to them. We use a systematic four-step progression -- collecting application information as use-case scenarios, choosing segmentation variables, then creating buyer persona profiles.

  Commercial ethnography: applied social anthropology in business

Focused segmentation is proven to identify market entry points for disruptive technology, and can advance the development of tangible applications -- for user adoption and market penetration.

GeoActive Group USA is a professional services company that specializes in market development. Offering a unique blended methodology of strategic wisdom and tactical street smarts, we enable you to convert our research-based guidance into measurable results.

Our Digital Lifescapes blog provides news and commentary on the latest market research from comScore, Nielsen//Netratings, IDC, Forrester, Gartner, Yankee Group, Current Analysis, In-Stat, Parks Associates, ABI Research, Infonetics, Ovum, Ipsos and other leading market analysts.

Technology, Media, Telecommunications, Internet, Software, Networking, SEO